The summer is the busiest time of year for ice cream vendors, so you need to make sure your staff are ready for it. With so many people out and about enjoying a delicious treat, it's easy for ice cream shops to become overwhelmed by the demand for their products.
With people looking for a cool treat on hot summer days, it's no surprise that ice cream shops all over the UK will be gearing up for a busy season. In this blog, we look at how to prepare your staff for the summer boost in ice cream demand.
Summer sales for ice cream are huge. In fact, summer ice cream sales are almost double that of the other months of the year. This means your staff must be prepared for a huge increase in people wanting a sweet cold treat.
But how can you ensure that your staff is ready? To start with: efficiency is critical. Ice cream melts relatively fast, especially in those summer months, so have a quick, clear system in place at your ice cream counter to get the ice cream served as fast as possible. This will not only help keep customers happy but also help ensure repeat visits from those same customers!
If you're a business owner, you likely know all about the ice cream you’re selling. But just as important as knowing how to make your ice cream is making sure that your staff can recommend and explain flavours to customers. To help with this, you may want to offer a tasting session where your staff can get a feel for the ice cream and understand the flavours. This is especially important if you have a new flavour coming out or a new product range. It will also help with customer service, as well as increasing brand awareness and sales.
Customers who ask, ‘what’s your best ice cream flavour?’ do expect a recommendation, so don’t let them down by having your staff fall short.
It's a time of year when ice cream shops see their highest sales and profits, but it's also the time when most ice cream suppliers have trouble keeping up with demand. To make sure your staff are prepared for this rush, be sure to check on your supplier in advance. If you don't have a reliable supplier who can keep up with your business demand, consider finding one now.
Yorvale know all about how hectic summer ice cream sales can be, which is why we’ve written this blog! If you’d like other help and guidance on selling ice cream, get in touch with us today.